DC10 by Dan Carter
We were approached by Dan Carter to create DC10, a signature fragrance celebrating his long and illustrious rugby career. The fragrance captures his unique personal style while reflecting key milestones from his career.
We were approached by Dan Carter to create DC10, a signature fragrance celebrating his long and illustrious rugby career. The fragrance captures his unique personal style while reflecting key milestones from his career. We designed a bespoke bottle that incorporates stacked linear forms, symbolising the movement of a rugby ball and the strength of leadership and determination, all expressed through its bold, iconic shape.
In designing the bottle, we aimed to celebrate Dan’s career by stacking 18 ring forms to shape the bottle, with each ring representing a year of his journey. The years are displayed on the back, reinforcing this concept and creating a form that honours his milestones, serving as a trophy symbolising his achievements.
